• Are deeply and genuinely committed to their own growth - as individuals and as empathy-led leaders

• Seek being supported *and* challenged by an authentic ally

• Are committed to creating a world based in authenticity and service, including through their business(es)

• Are committed to creating from a mentality of "win-win-win"

• Are committed to understanding and dismantling how oppressive norms may have caused them to believe:

  • • They are "less than" ("imposter syndrome", which is really internalized racism, sexism, classism, ableism, capitalism, and/or colonialism)

    • They have little-to-no ability to change present conditions (indoctrinated helplessness)

    • They must present a facade to survive and be "competitive" (normalized inauthenticity)

    • That profit matters more than people (inhumane thinking)

• Are committed to these values even as their business grows

• People Over Profit. Because it's the right thing we do, our planet needs it, our people need it, and it just so happens to actually bear the best fruit - financial and otherwise.

• A great Customer Experience (CX) is dependent on true empathy, equity, diversity, inclusion, justice, and emotional intelligence.

• This takes being a maverick and daring to be genuinely people-first, safety-first, authenticity-first, impact-first, wholeness-first.

• "Win-Win-Win" thinking is the ONLY way to proceed without destroying the planet or losing our humanity or identities in the process.  Meaning, genuinely consider the wellbeing and best interests of the clients, employees, and the business. All at the same time.

• Be brave, wise, and centered enough to confront challenges and issues head on without downplaying, hiding, or explaining away. Toxic positivity kills organizations as does any other form of toxicity, if left unchecked.

"I am clear about the need for us to do our work and business in a way that does not manipulate nor exploit others, nor yourself." ~ Dra. Rocio Rosales Meza